Serum Logo

Privacy policy

Privacy Policy
By accessing, using and/or registering on our website, application and/or services (“Platform”), it is implied that the user of the Platform (“You”/ “Your”/ “User”) has read, understood and agreed to be legally bound by the terms of this Privacy Policy (as defined below) and the Terms of Use governing the Platform (collectively, “the Governing Conditions”). “Serum Labs”, “Company”, “we”, “us” and “our” (Timely Healthcare Private Limited and/or its affiliates) reserves the right to make changes to the Platform and its Governing Conditions, at any time. Your usage of the services offered through the Platform (“Services”) is entirely at your own risk.

This privacy statement (“Privacy Statement”) has been created to better assist those who are concerned about how their personally identifiable information is being used online. For a clear understanding of how we collect, utilize, safeguard, or otherwise manage your PII through our website, please read our Privacy Policy carefully.

Your PII and Sensitive Personal Data or Information will be used/ processed by us by applicable law, including Information Technology Act 2000, as amended from time to time, and rules made thereunder.

You consent to be bound by the Terms of Use and this Privacy Policy, as well as indemnity, limited liability, and the relevant Indian laws, and you will continue to be. Please take the time to thoroughly read these conditions; if you do not agree with them, you must immediately leave the platforms and stop using them.

Need of your PII (Personally identifiable information) We need certain PII to provide you with access to the Platform. If you (a) created a profile; or (b) have registered with us, you will have been asked to tick/click an option whereby; or (c) you call us, or (d) click on a link sent in any SMS by us, you agree to provide PII to access our services and view our content. By way of such understanding/ agreement, you agree to have consented under applicable law, including Information Technology Act 2000 and Information Technology (Reasonable security practices and procedures and sensitive personal data or information) Rules 2011 (“Privacy Rules”), to process your data. If you do not agree to our use of your PII in line with this privacy statement, please do not use our Platforms.

What PII do we collect from you?
We collect information about you in a range of forms, including PII. As used in this privacy statement, “information” shall include the date, message, text, images, sound, voice, codes, computer programs, software and databases or microfilm or computer-generated microfiche (“Information”), and “PII” means any information which is capable of identifying you (either directly or indirectly, in combination with other information available or likely to be available with us), such as your name, phone number, email address and other medical information this includes any information which, either alone or in combination with other information we hold about you, identifies you as an individual, such as your name, your fingerprints or other biometric (including genetic) data, your email address or your telephone number (“PII”). Sensitive Personal Data and Information has the same meaning as it does in the Privacy Rules for the purposes of this Privacy Policy. We won’t be held accountable for the authenticity of the PII, sensitive personal data, or information that you supply, and you will be solely responsible for any losses that may result from using inaccurate PII, sensitive personal data, or information. Information you give us includes: Contact Information such as name, email address, mailing address, and phone number; Unique Identifiers such as user name, account number, and password;
 Any medical history and/or family history;
 Preferences Information such as wish lists, order history; and Demographic information such as age, education, gender, interests and pin code.

When do we collect information?
You hereby give Us your express permission to gather the information listed below when You: access our Platform; register on our Platform;

 call us;
 fill out a form or enter information on our Platform;
 register on our mailing list;
 purchase on our Platform;
 sign up for our newsletter; and
 respond to any survey and/or marketing communication;

How do we use your information?
To the extent permitted by current law, we may use the information we gather from you in the following ways:
 to personalize your experience and to allow us to deliver the type of content and product offerings in which you are most interested;
 to improve our Platform to better serve you;
 to allow us to better service you in responding to your customer service requests;
 to administer a contest, promotion, survey or other Platform feature;
 to contact you on your phone and/or email;
 to quickly process your transactions;
 to send periodic emails regarding your order or other products and services;
 to send you text messages through short message services;
 Fulfil your order (including processing payment);
 to send you an order confirmation and other transactional messages related to your order;
 Assess the needs of your business to determine suitable products;
 Send your requested product or service information;
 Send product updates or license information;
 Respond to customer service requests;

 Administer your account;
 to send you a newsletter and marketing communications;
 Respond to your questions and concerns;
 Improve our Platforms and marketing efforts;
 Conduct research and analysis;
 Display content based upon your interests;
 Comply with applicable laws, lawful requests and legal processes, including responding to requests from public and government authorities;
 Enforce this Privacy Policy; and
 Protect our rights, privacy, safety or property, and/or that of you or others .

How do we protect visitor information?
The security of your personal information (including information in the Medical Records) is important to us. We encrypt all the requests to our Platform, including sensitive information (such as credit card numbers etc).

We follow generally accepted industry standards to protect the personal information (including information in the Medical Records) submitted to us, both during transmission and once we receive it. Your PII is contained behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems and are required to keep the information confidential. We implement a variety of security measures when a user enters, submits, or accesses their information to maintain the safety of your PII. All payment transactions are processed through a gateway provider and are not stored or processed on our servers.

While we strive to protect such information and provide reasonable standards of security, we cannot ensure or warrant or guarantee that your information or private communications you transmit to us will always remain private or confidential, and you do so at your own risk.

We are committed to addressing your concerns regarding processing your information, including personal information and Sensitive Personal Data or Information. If you have any questions about security on our Platforms, you can contact us at info@serumlabs.com.

Your Rights Opt-out. You may contact us anytime to opt-out of direct marketing communications by following the unsubscribe instructions included in these emails or you can contact us at info@serumlabs.com. Please note that your use of some of the Platforms may be ineffective upon opt-out. Access. Through your profile or by getting in touch with us directly, you can always view the information we have on file about you. Amend. You can also get in touch with us to update or correct any errors in your personal data. Erase and forget. Other than the information we need from you to comply with applicable law when the information provided in the Medical Reports is no longer relevant or is incorrect, you can request that we erase the data set out in the Medical Reports.

If you wish to exercise any of these rights, please contact us at info@serumlabs.com. For your protection, we may only implement requests concerning the PII associated with the particular email address you use to send us your request. We may need to verify your identity before implementing your request. Please note that we may need to retain certain information to keep/maintain records and/or complete any transactions that you began before requesting such change or deletion.

Medical Reports Your medical reports, including your lab reports and other information related to your lab reports, prescriptions, and healthcare-related services (“Medical Reports”) will be digitized, saved and stored on our Platform permanently (but we are not responsible for data loss from the server in damages to it / any extreme/unexpected conditions happened it.) These medical reports may be used for the following things, within the bounds of what is allowed by applicable laws, including but not restricted to:

 internal research purposes;
 external research, subject to the anonymization of such Medical Reports, including the removal of all PII from the Medical Reports;
 digitize the Medical Reports and extract the values set therein;
 an internal review by one of our qualified doctors; and
 internal use by us for improving the Platform and the services offered to you, such as delivering alerts, analyzing your health based on your Medical Reports, and predicting various things concerning the Medical Reports.

Call Recording For the benefit of internal training and quality control, we or any appointed third party reserve the right to record any calls made to us. We reserve the right to decline to supply the services for which such PII is requested if you decide not to give your agreement to the recording of your calls that may contain PII needed for appointment and booking purposes.

Do we use cookies?
Yes. Cookies are small files that a site or its service provider transfers to your computer’s hard drive through your web browser (if you allow) that enables the site’s or service provider’s systems to recognize your browser and capture and remember certain information. For instance, we use cookies to help us remember and process the items in our shopping cart. They are also used to help us understand your preferences based on previous or current site activity, which enables us to provide you with improved services. We also use cookies to help us compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future. We use cookies inter alia to:
 help remember and process the items in the shopping cart; and
 understand and save users’ preferences for future visits. You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser (like Internet Explorer, Google Chrome, Mozilla Firefox) settings. Each browser is a little different, so look at your browser’s ‘Help’ menu to learn the correct way to modify your cookies. If

you disable the cookies, some features will be disabled, and some of our services may not function properly.

Third Party Disclosure At our discretion, your PII, Samples may be transferred to third parties / our partner labs / our association labs / SMS providers/email providers for sample processing at laboratories, analytics, quality review, and communication, subject to the anonymization of your PII. In the event we transfer your PII without anonymization, we will ensure, on a best-efforts basis that the third parties / our partners / SMS providers/email providers adhere to the same level of data protection that is adhered to by us. Third-Party Links On occasion, we reserve the right to offer or incorporate third-party items or services on our Platform. These external websites each have their own privacy rules. As a result, we are not accountable or responsible for the actions or content of these connected websites. Nevertheless, we work hard to preserve the integrity of our Platform and appreciate hearing from you regarding these sites.

USE AND DISCLOSURE Except as otherwise stated, we may use information collected via this Platform, using our telephone services and/or attending any of our events, to improve the content, to customize your experience and for any other purpose specified. We may use the PII that you submit and process that information to provide goods and services. Generally, we may use your PII in how you would expect, including but not limited, to any of the following purposes:
 to process any job application, you may submit;
 to provide you with any promotion information you may request;
 to process any ordering;
 to determine the number of visitors to our websites and conduct reviews of our sites;
 to fulfil prizes, awards and purchases;

 to respond to specific requests from visitors;
 to keep you informed about any changes to our websites; and
 to conduct marketing research.

We may also disclose your PII:
 as required by law such as to comply with a summon, demand order, show cause or similar legal process, including to respond to requests from public and government authorities to meet national security or law enforcement requirement; and
 when we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a government request;

DISCLAIMERS The Company makes no representations, warranties or guarantees (express or implied) that the contents of the Platform are free from viruses, malware, spyware, Trojan Horses or other code or computer programming or anything else which has contaminating or destructive properties, and shall have no liability in respect thereof. The Company makes no claims regarding the truth or availability of such materials or content in any of the parts herein and neither takes responsibility for their correctness nor does it imply any such claims through the contents of the Platform. The Platform shall not be responsible for any errors, omissions or representations on any of the pages or any links on any of the pages. Therefore, before making any decisions on transactions involving any items displayed on the Platform, you are recommended to seek your own appropriate legal or other professional advice or services. The Company is not responsible for any errors or omissions or the results obtained from the use of the Platform. The Company disclaims all liability of whatever nature, to any user, on account of the use of the Platform. In no event shall the Company or its affiliates or its employees, directors or authorized representatives be held liable for any direct, indirect, special, consequential, punitive or exemplary damages of any nature whatsoever, as a result of any shortcoming, defect or inaccuracy of the Platform, or otherwise using the information available on the Platform in any manner including, but not limited to, any decision made or action taken in reliance upon the Services.

The usage of the Platform is exclusively subject to the laws of India and the jurisdiction of the courts in Hyderabad, India. The Company expressly disclaims any implied warranties or liabilities imputed by the laws of any other jurisdiction.

Contacting us – Grievance Officer / Escalation Matrix Regarding the handling of your information, especially PII and sensitive personal data or information, we are committed to addressing your concerns. We have selected a “Grievance Officer” with the following contact information for this purpose:

Mr K. S Reddy Banjara Hills Hyderabad, Telangana 500034 India sk@serumlabs.com

We have selected an “escalation matrix” with the following contact information for this purpose:
Level 1: Customer care Mail: info@serumlabs.com
Level 2: Admin Manager Mail: admin@serumlabs.com
Level 3: COO Mail: sk@serumlabs.com

Your complaints will be resolved by the grievance officer or through the escalation matrix as quickly as is practically possible.

X